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Strategic Knowledge Management As a Competitive Means for Branding: Knowledge and Brands Arash Najmaei
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Strategic Knowledge Management As a Competitive Means for Branding: Knowledge and Brands
Arash Najmaei
Much has been written about brands and branding. A Powerful brand is specifically important for SMEs. However, small firms do not have sufficient tools to develop strong brands. They instead have a flexible system for acquiring and utilizing knowledge. In this research we examine how these two systems i.e. strategic knowledge management system and branding interact. We develop and text a number of hypotheses using data from a survey of manufacturing firms in Malaysia.
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 19 de junio de 2012 |
| ISBN13 | 9783848417155 |
| Editores | LAP LAMBERT Academic Publishing |
| Páginas | 372 |
| Dimensiones | 150 × 21 × 226 mm · 572 g |
| Lengua | Alemán |
Ver todo de Arash Najmaei ( Ej. Paperback Book )