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Event Experience: a Qualitative Study on the Impact of the Peak / End Rule in Event Experiences Sam Warnaars
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Event Experience: a Qualitative Study on the Impact of the Peak / End Rule in Event Experiences
Sam Warnaars
How to design for a good experience? This book gives insight in factors that can be kept in mind when organising an event. Get a more thorough view on the characteristics at play in event experiences based on qualitative research conducted under frequent event visitors and seasoned event organisers. Learn about how the theory of the Peak/End Rule influences various experiences such as music, drama and film, and how you can use this theory to improve the event experiences for the visitors of your event.
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 11 de abril de 2012 |
| ISBN13 | 9783848493432 |
| Editores | LAP LAMBERT Academic Publishing |
| Páginas | 72 |
| Dimensiones | 150 × 4 × 226 mm · 125 g |
| Lengua | Alemán |