Holger Sievert

Communication and Leadership in the 21st Century Holger Sievert

Corporate communication and corporate governance are often too removed from one another. Integration of successful public relations and responsible leadership makes a crucial contribution to the professionalism of an organization as a whole. "Communication and Leadership in the 21st Century" is a review of theory and empirical research on this subject, intended for scholars, students, and professionals in a wide variety of disciplines. This volume focuses on five distinct but interrelated areas: management foundation; integrated market and corporate communication; organizational communication and change; leadership communication and strategies; and, communication management and media. With a particular emphasis on the German and European situations, the authors provide different perspectives on the cross-cultural context of international communications and leadership.
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