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Trade Fair Design Annual 2015/16 - Trade Fair Design Annual Sabine Marinescu
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Trade Fair Design Annual 2015/16 - Trade Fair Design Annual
Sabine Marinescu
If all five senses are appealed to in brand communication, then it significantly intensifies the emotional links between the brand and the consumer. Therefore it is no wonder that multisensory aspects play a particularly important role in trade fair presentations. The atmosphere of a trade fair hall can easily lead to a sensory overload.
288 pages, 300 colour
![Cover for Klaus Klemp · Design in Frankfurt 1920-1990: With a Contribution by Dieter Rams and a Prologue by Matthias K. Wagner (Paperback Book) [English And German, Bilingual edition] (2014)](https://imusic.b-cdn.net/images/item/original/072/9783899862072.jpg?klaus-klemp-2014-design-in-frankfurt-1920-1990-with-a-contribution-by-dieter-rams-and-a-prologue-by-matthias-k-wagner-paperback-book&class=scaled&v=1408435603)