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Next Level Cmo Adam Tinworth-Martin Recke
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Next Level Cmo
Adam Tinworth-Martin Recke
Marketing is about to hit the next level, and thus the chief marketing officer role needs to grow to match. This book profiles marketeers and CMOs from leading brands. What are their views, how do they perceive today's marketing and their role in it, and what skills will every CMO need to meet the challenges of marketing in the future?
304 pages
| Medios de comunicación | Libros Book |
| Publicado | 27 de octubre de 2022 |
| ISBN13 | 9783948580254 |
| Editores | Next Factory Ottensen |
| Páginas | 304 |
| Dimensiones | 223 × 173 × 26 mm · 598 g |
| Lengua | Alemán |
| Editor | Schrader, Matthias |
