Renée Mauborgne

Blue Ocean Shift Renée Mauborgne

One of the iconic books with the greatest influence on business strategy ever written, and which has changed the common idea of how business opportunity should be: It is no longer beneficial to try and compete in an already crowded space, but rather business should strive to expand by creating their own 'niche' where competition is not an issue... that is to make the shift from Red Ocean to Blue Ocean... Vietnamese translation by Huynh Huu Tai.