Don Norman

The Design of Everyday Things Don Norman

Vietnamese edition of Don Norman's Designs of Everyday Things. The author, 'former Director of the Institute for Cognitive Science at the University of California, reveals how smart design is the new competitive frontier. The Design of Everyday Things is a powerful primer on how--and why--some products satisfy customers while others only frustrate them. will show readers that we, as comsumers, can be excellent designers, because we have to arrange, and make things easier to use...' Vietnamese translation by Phuong Lan.