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The impact of sensory marketing on the consumer Vishal Mohun
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The impact of sensory marketing on the consumer
Vishal Mohun
This book was written as part of a thesis. Humans have five senses: hearing, sight, taste, touch and smell. These senses influence our decisions and for several years sensory marketing has been used by retailers to help us make purchasing decisions. Through a research of academic and professional sources and a field survey. We will see the impact on the consumer's confidence in brands that use sensory marketing.
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 15 de abril de 2021 |
| ISBN13 | 9786203625530 |
| Editores | Our Knowledge Publishing |
| Páginas | 68 |
| Dimensiones | 152 × 229 × 4 mm · 119 g |
| Lengua | Inglés |
