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Luxury China Michel Chevalier
Luxury China
Michel Chevalier
Simplified Chinese edition of Luxury China. A practical guide book to understand how to market a luxury brand in China as well as understanding the Chinese marketing system: communication tools, channels, and culture. A must read for anyone who wants to crack the Chinese market. In Simplified Chinese. Distributed by Tsai Fong Books, Inc.
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 1 de agosto de 2010 |
| ISBN13 | 9787512500846 |
| Editores | Guo Ji Wen Hua Chu Ban Gong Si/Tsai Fong |
| Dimensiones | 168 × 216 × 15 mm · 317 g |
| Lengua | Chino |
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