Consumer - Sefer Darici - Libros - de Gruyter - 9788366675230 - 20 de diciembre de 2020
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Sefer Darici
Consumer

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This book contains different perspectives on the consumer from communication, marketing, and advertising perspective. The chapters, each of which is prepared by academicians who are experts in their fields, touch upon the most prominent issues regarding the consumer today.
Each section sheds light on a different point in its field regarding the consumer. It is known that consumption patterns and consumer behaviors have undergone great changes today. The challenges, opportunities, and changes brought about by this change are among the most discussed topics in the literature. In this book, attention is focused on such prominent points. We hope that the book will bring a different perspective to both the literature and related sectors.

Medios de comunicación Libros     Paperback Book   (Libro con tapa blanda y lomo encolado)
Publicado 20 de diciembre de 2020
ISBN13 9788366675230
Editores de Gruyter
Páginas 127
Dimensiones 155 × 230 × 7 mm   ·   214 g
Lengua Inglés  

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