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Digital Marketing Fundamentals: From Strategy to ROI - Routledge-Noordhoff International Editions
Marjolein Visser
Marketing is now fundamentally a digital process, and this textbook was the first to comprehensively analyse marketing through a digital lens. As the field is evolving rapidly, this edition is fully updated to cover the latest developments in theory and practice, incorporating many international examples and cases.
650 pages, 204 Line drawings, color; 198 Halftones, color; 19 Tables, color; 402 Illustrations, colo
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 6 de julio de 2021 |
| ISBN13 | 9789001749842 |
| Editores | Wolters-Noordhoff B.V. |
| Páginas | 650 |
| Dimensiones | 353 × 168 × 28 mm · 1,74 kg (Peso (estimado)) |
| Lengua | Inglés |
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![Cover for Walter J.M. Kickert · Fuzzy Theories on Decision Making: A Critical Review - Frontiers in System Research (Hardcover Book) [1979 edition] (1979)](https://imusic.b-cdn.net/images/item/original/601/9789020707601.jpg?walter-j-m-kickert-1979-fuzzy-theories-on-decision-making-a-critical-review-frontiers-in-system-research-hardcover-book&class=scaled&v=1566793774)
![Cover for R. Felix Geyer · Sociocybernetics: An actor-oriented social systems approach Vol. 2 (Paperback Book) [Softcover reprint of the original 1st ed. 1978 edition] (1978)](https://imusic.b-cdn.net/images/item/original/554/9789020708554.jpg?r-felix-geyer-1978-sociocybernetics-an-actor-oriented-social-systems-approach-vol-2-paperback-book&class=scaled&v=1566770036)
![Cover for J.e. Van Aken · On the control of complex industrial organizations (Paperback Book) [Softcover reprint of the original 1st ed. 1978 edition] (1978)](https://imusic.b-cdn.net/images/item/original/915/9789020707915.jpg?j-e-van-aken-1978-on-the-control-of-complex-industrial-organizations-paperback-book&class=scaled&v=1408264679)
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![Cover for O. Kuschpeta · The banking and credit system of the USSR - Tilburg Studies in Economics (Hardcover Book) [1978 edition] (1978)](https://imusic.b-cdn.net/images/item/original/577/9789020705577.jpg?o-kuschpeta-1978-the-banking-and-credit-system-of-the-ussr-tilburg-studies-in-economics-hardcover-book&class=scaled&v=1555649588)
![Cover for S.I. Cohen · Agrarian structures and agrarian reform: Exercises in development theory and policy - Studies in Development and Planning (Hardcover Book) [1978 edition] (1978)](https://imusic.b-cdn.net/images/item/original/649/9789020707649.jpg?s-i-cohen-1978-agrarian-structures-and-agrarian-reform-exercises-in-development-theory-and-policy-studies-in-development-and-planning-hardcover-book&class=scaled&v=1566751577)
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![Cover for C. Dubbelman · Disturbances in the linear model, estimation and hypothesis testing: Estimation and Hypothesis Testing (Paperback Book) [1st edition] (1978)](https://imusic.b-cdn.net/images/item/original/724/9789020707724.jpg?c-dubbelman-1978-disturbances-in-the-linear-model-estimation-and-hypothesis-testing-estimation-and-hypothesis-testing-paperback-book&class=scaled&v=1554094935)
![Cover for Jean-Dominique Warnier · Program Modification (Paperback Book) [Softcover reprint of the original 1st ed. 1978 edition] (1978)](https://imusic.b-cdn.net/images/item/original/779/9789020707779.jpg?jean-dominique-warnier-1978-program-modification-paperback-book&class=scaled&v=1566751500)
![Cover for B.S.M. Berendsen · Regional models of trade and development - Studies in Development and Planning (Hardcover Book) [1978 edition] (1978)](https://imusic.b-cdn.net/images/item/original/533/9789020707533.jpg?b-s-m-berendsen-1978-regional-models-of-trade-and-development-studies-in-development-and-planning-hardcover-book&class=scaled&v=1555704023)
![Cover for T. Owen · Making organisations work - International Series on the Quality of Working Life (Paperback Book) [Softcover reprint of the original 1st ed. 1978 edition] (1978)](https://imusic.b-cdn.net/images/item/original/793/9789020707793.jpg?t-owen-1978-making-organisations-work-international-series-on-the-quality-of-working-life-paperback-book&class=scaled&v=1510278830)
![Cover for E.A. Wegelin · Urban low-income housing and development: A case study in Peninsular Malaysia - Studies in Development and Planning (Hardcover Book) [1978 edition] (1978)](https://imusic.b-cdn.net/images/item/original/298/9789020707298.jpg?e-a-wegelin-1978-urban-low-income-housing-and-development-a-case-study-in-peninsular-malaysia-studies-in-development-and-planning-hardcover-book&class=scaled&v=1410553513)
![Cover for W.E. Tyner · Energy resources and economic development in India (Hardcover Book) [1978 edition] (1978)](https://imusic.b-cdn.net/images/item/original/557/9789020707557.jpg?w-e-tyner-1978-energy-resources-and-economic-development-in-india-hardcover-book&class=scaled&v=1555969118)
![Cover for B Van Rootselaar · Annals of Systems Research - Annals of Systems Research (Paperback Book) [Softcover Reprint of the Original 1st Ed. 1977 edition] (1978)](https://imusic.b-cdn.net/images/item/original/311/9789020707311.jpg?b-van-rootselaar-1978-annals-of-systems-research-annals-of-systems-research-paperback-book&class=scaled&v=1566724988)
![Cover for M. Leroy · Population and world politics: The interrelationships between demographic factors and international relations - Publications of the Netherlands Interuniversity Demographic Institute (NIDI) and the Population and Family Study Centre (CBGS) (Paperback Book) [Softcover reprint of the original 1st ed. 1978 edition] (1978)](https://imusic.b-cdn.net/images/item/original/441/9789020707441.jpg?m-leroy-1978-population-and-world-politics-the-interrelationships-between-demographic-factors-and-international-relations-publications-of-the-netherlands-interuniversity-demographic-institute-nidi-and-the-population-and-family-study-centre-cbgs-paperback-b&class=scaled&v=1566780428)
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