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Sports Marketing In Europe: The Legal And Tax Aspects Ian S. Blackshaw 1.º edición
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Sports Marketing In Europe: The Legal And Tax Aspects
Ian S. Blackshaw
This book is a useful, non-academic and comprehensive first reference book intended for the business community, sporting clubs, sponsors, international sports associations, sports administrators, agents, advertising agencies, sponsorship and marketing directors, licensing and merchandising executives, and legal counsels.
Among the areas covered in detail are:
sponsorship relationship (contract law) formalities of contract tax aspects exclusive arrangements territorial restrictions trademark policies advertising intellectual property franchising arbitrationSports Marketing in Europe covers 26 European countries plus EC aspects.
482 pages, 482 p.
| Medios de comunicación | Libros Hardcover Book (Libro con lomo y cubierta duros) |
| Publicado | 1 de agosto de 1993 |
| ISBN13 | 9789065446787 |
| Editores | Kluwer Law International |
| Páginas | 482 |
| Dimensiones | 154 × 28 × 230 mm · 893 g |
| Lengua | Inglés |
| Editor | Blackshaw, Ian |
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