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Legends in Marketing: George S. Day - Legends in Marketing Jagdish Sheth Seven Volume Set Ed. edition
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Legends in Marketing: George S. Day - Legends in Marketing
Jagdish Sheth
The Legends in Marketing series captures the essence of the most important contributions made in the field of marketing in the past hundred years. It reproduces the seminal works of the legends in the field, supplemented by interviews of these legends as well as by the opinions of other scholars about their work.
2104 pages
| Medios de comunicación | Libros Hardcover Book (Libro con lomo y cubierta duros) |
| Publicado | 17 de diciembre de 2015 |
| ISBN13 | 9789351502890 |
| Editores | SAGE Publications India Pvt Ltd |
| Páginas | 2104 |
| Dimensiones | 184 × 241 × 211 mm · 6,11 kg |
| Editor | Sheth, Jagdish N. |
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