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Case Studies in Marketing: The Indian Context
R. Srinivasan
Presents twelve thoroughly updated cases chosen from the real business world, acquainting the readers with the key issues and problems in marketing, especially in the Indian context. The cases focus on competitiveness, product development, market strategies and international business.
404 pages
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 30 de noviembre de 2018 |
| ISBN13 | 9789387472310 |
| Editores | PHI Learning |
| Páginas | 404 |
| Dimensiones | 150 × 220 × 10 mm · 630 g |
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