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Market Response Models: Econometric and Time Series Analysis - International Series in Quantitative Marketing Dominique M. Hanssens Softcover reprint of the original 1st ed. 1990 edition
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Market Response Models: Econometric and Time Series Analysis - International Series in Quantitative Marketing
Dominique M. Hanssens
This book reports over a decade's worth of research on the development of empirical response models that have important uses for generating marketing knowledge and improving marketing decisions. It illustrates how marketing generalizations are the basis of marketing theory and marketing knowledge.
400 pages
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 1 de octubre de 2011 |
| ISBN13 | 9789401069724 |
| Editores | Springer |
| Páginas | 400 |
| Dimensiones | 150 × 220 × 10 mm · 568 g |
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