Yuan Wang

An Insider's Guide: Business Culture in China Yuan Wang 1st edition

The realities of constant change at the dawn of the 'era of globalization' means that previously held stereotypical or traditional views about what constitutes a distinctive business culture must constantly be re-examined.

Written in a comprehensive style, Business Culture in China represents the most up-to-date guide on doing business in China today.

This book does not attempt to 'explain' China's complex business culture in terms of tradition alone, but rather looks at business as a dynamic expression of a living, changing culture.

It creatively illustrates a number of key areas of interest that are seldom combined in one book. These include a discussion of Chinese managerial style, the best way to co-operate with departments of the Chinese government, the skills of negotiation, the cultural 'essence' of Chinese commerce, how to form a successful Joint-venture, Chinese Consumer psychology and the most effective way of promoting goods and services in the world's largest market.

'The best book available on understanding the business dynamic in China today. I recommend it to everyone who is interested in better understanding commerce and society in changing PRC.'
Professor Shan Gang Guao, Editor in Chief, The Economic Daily, Beijing

'Business Culture in China is both useful and enjoyable. I have recommended it to a wide spectrum of readers - from professional business people and undergraduates to high school seniors in Asian studies courses. This book will easily keep the interest of anyone wishing to better understand China's rich, dynamic history and culture.'
Professor John Glynn, Sydney Business School, The University of Wollongong

Includes the six 'P's of how to successfully develop a business in China today
Written by highly experienced business people and academics
Represents the most up-to-date guide on doing business in China today