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Formative Research in Social Marketing: Innovative Methods to Gain Consumer Insights Softcover reprint of the original 1st ed. 2017 edition
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Formative Research in Social Marketing: Innovative Methods to Gain Consumer Insights
290 pages, 28 Tables, color; 10 Illustrations, black and white; VIII, 290 p. 10 illus.
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 16 de junio de 2018 |
| ISBN13 | 9789811094552 |
| Editores | Springer Verlag, Singapore |
| Páginas | 290 |
| Dimensiones | 150 × 220 × 10 mm · 458 g |
| Editor | Kubacki, Krzysztof |
| Editor | Rundle-Thiele, Sharyn |
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