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Strategic Marketing and Innovation for Indian MSMEs - India Studies in Business and Economics R. Srinivasan Softcover reprint of the original 1st ed. 2017 edition
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Strategic Marketing and Innovation for Indian MSMEs - India Studies in Business and Economics
R. Srinivasan
This book investigates how strategic marketing is influencing organizations’ innovation performance.
131 pages, 27 Illustrations, black and white; XIII, 131 p. 27 illus.
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 25 de julio de 2018 |
| ISBN13 | 9789811099151 |
| Editores | Springer Verlag, Singapore |
| Páginas | 131 |
| Dimensiones | 150 × 220 × 10 mm · 217 g |
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