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Competitive Advantage of Customer Centricity - Management for Professionals Sathit Parniangtong Softcover reprint of the original 1st ed. 2017 edition
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Competitive Advantage of Customer Centricity - Management for Professionals
Sathit Parniangtong
This book presents strategies that put the customer at the center of an enterprise. It broadens the definition of customer value beyond tangible benefits and price to include both tangible and intangible benefits and total ownership costs, while embracing a variety of unique customer needs.
330 pages, 35 Illustrations, color; 105 Illustrations, black and white; XV, 330 p. 140 illus., 35 il
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 12 de diciembre de 2018 |
| ISBN13 | 9789811351389 |
| Editores | Springer Verlag, Singapore |
| Páginas | 330 |
| Dimensiones | 232 × 156 × 20 mm · 642 g |
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