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Managing Customer Value: One Stage At A Time Soman, Dilip (Univ Of Toronto, Canada)
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Managing Customer Value: One Stage At A Time
Soman, Dilip (Univ Of Toronto, Canada)
Introduces the key marketing principles that govern the interactions between consumers and the goods and services being offered to them, to show how these principles can be used to gain a deeper understanding of the consumer's decision-making cycle, and to apply this knowledge in developing micro-marketing tactics.
280 pages, black & white tables, figures
| Medios de comunicación | Libros Hardcover Book (Libro con lomo y cubierta duros) |
| Publicado | 21 de octubre de 2009 |
| ISBN13 | 9789812838278 |
| Editores | World Scientific Publishing Co Pte Ltd |
| Páginas | 414 |
| Dimensiones | 161 × 239 × 28 mm · 724 g |
![Cover for Soman, Dilip (Univ Of Toronto, Canada) · Managing Customer Value: One Step At A Time (Hardcover Book) [Second edition] (2022)](https://imusic.b-cdn.net/images/item/original/799/9789811240799.jpg?soman-dilip-univ-of-toronto-canada-2022-managing-customer-value-one-step-at-a-time-hardcover-book&class=scaled&v=1661152663)
