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Think New ASEAN! Philip Kotler 2.º edición
Think New ASEAN!
Philip Kotler
Presents for businesses to engage empowered and well-informed customers. This book brings marketers with strategies for the changing lifestyle, needs and wants of consumers. It offers insights on the transformations and developments in the region.
264 pages
| Medios de comunicación | Libros Hardcover Book (Libro con lomo y cubierta duros) |
| Publicado | 16 de noviembre de 2014 |
| ISBN13 | 9789814595162 |
| Editores | McGraw-Hill Education (Asia) |
| Páginas | 264 |
| Dimensiones | 160 × 235 × 20 mm · 550 g |
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