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Architecting Experience: A Marketing Science And Digital Analytics Handbook - Advances and Opportunities with Big Data and Analytics Wheeler, Scot R (Medill-northwestern Univ, Usa)
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Architecting Experience: A Marketing Science And Digital Analytics Handbook - Advances and Opportunities with Big Data and Analytics
Wheeler, Scot R (Medill-northwestern Univ, Usa)
In a world with a seemingly infinite amount of content and scores of methods for consuming that content, marketing communication today is about appealing to individuals, person by person.
280 pages
| Medios de comunicación | Libros Hardcover Book (Libro con lomo y cubierta duros) |
| Publicado | 19 de febrero de 2016 |
| ISBN13 | 9789814678414 |
| Editores | World Scientific Publishing Co Pte Ltd |
| Páginas | 282 |
| Dimensiones | 237 × 159 × 20 mm · 524 g |
![Cover for Wheeler, Scot R (Medill-northwestern Univ, Usa) · Architecting Experience: A Conversion Science Handbook - Advances and Opportunities with Big Data and Analytics (Hardcover Book) [Second edition] (2020)](https://imusic.b-cdn.net/images/item/original/863/9789811219863.jpg?wheeler-scot-r-medill-northwestern-univ-usa-2020-architecting-experience-a-conversion-science-handbook-advances-and-opportunities-with-big-data-and-analytics-hardcover-book&class=scaled&v=1601660973)
