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Riding the National Wave: Theory and Practice of Guochao Brand Building in China - Management for Professionals Weiling Ye
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Riding the National Wave: Theory and Practice of Guochao Brand Building in China - Management for Professionals
Weiling Ye
The book adopts a systematic approach to examining the evolution of Guochao, provides a comprehensive exploration of the development of Guochao as a social and consumer phenomenon over the past 20 years, offering insights into the market trends and unique characteristics of typical industries.
| Medios de comunicación | Libros Hardcover Book (Libro con lomo y cubierta duros) |
| Pendiente de lanzamiento | 3 de octubre de 2026 |
| ISBN13 | 9789819222735 |
| Editores | Springer Verlag, Singapore |
| Páginas | 243 |
| Dimensiones | 150 × 220 × 20 mm · 519 g (Peso (estimado)) |
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