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Digital Consumer Behaviour in Malaysia: Theories, Insights, and Applications Yusniza Kamarulzaman
Digital Consumer Behaviour in Malaysia: Theories, Insights, and Applications
Yusniza Kamarulzaman
Through case studies and research, it offers insights into local consumer preferences, providing marketers with strategies to optimise digital touchpoints and consumer journey, enhance brand engagement, and boost conversion rates, all within the context of Malaysia’s dynamic digital economy.
| Medios de comunicación | Libros Hardcover Book (Libro con lomo y cubierta duros) |
| Pendiente de lanzamiento | 14 de septiembre de 2026 |
| ISBN13 | 9789819229512 |
| Editores | Springer Verlag, Singapore |
| Páginas | 134 |
| Dimensiones | 150 × 220 × 20 mm · 303 g (Peso (estimado)) |