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Marketing in a Digital World: Exploring Immersive Experiences, Innovation, and Cultural Dynamics of Consumption
Marketing in a Digital World: Exploring Immersive Experiences, Innovation, and Cultural Dynamics of Consumption
The book focuses on emerging digital marketing and consumer culture research directions.
| Medios de comunicación | Libros Hardcover Book (Libro con lomo y cubierta duros) |
| Publicado | 1 de mayo de 2026 |
| ISBN13 | 9789819565047 |
| Editores | Springer Verlag, Singapore |
| Páginas | 322 |
| Dimensiones | 218 × 156 × 26 mm · 596 g |
| Editor | Belk, Russell |
| Editor | Heggde, Githa S. |
| Editor | Jain, Varsha |
| Editor | Spais, George |
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