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Postcolonial Marketing Communication: Images from the Margin 2024 edition
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Postcolonial Marketing Communication: Images from the Margin
This volume approaches marcomm (marketing communication) from the phenomenology of markets in the context of the Global South and its postcolonial experiences. Essentially a reaction from the Global South perspective, the book thoroughly examines the realities around marketing communication discourses.
| Medios de comunicación | Libros Hardcover Book (Libro con lomo y cubierta duros) |
| Publicado | 21 de abril de 2024 |
| ISBN13 | 9789819702848 |
| Editores | Springer Verlag, Singapore |
| Páginas | 178 |
| Dimensiones | 150 × 220 × 20 mm · 449 g |
| Editor | Chaudhuri, Himadri Roy |
| Editor | Das, Arindam |
| Editor | Turkdogan, Ozlem Sandikci |
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