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Social Influence on Digital Content Contribution and Consumption: Theories, Empirical Analyses, and Practices - Management for Professionals Xuejing Ma 2023 edition
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Social Influence on Digital Content Contribution and Consumption: Theories, Empirical Analyses, and Practices - Management for Professionals
Xuejing Ma
This book develops a theoretical framework to incorporate social influence, including social presence, social interaction, social comparison, social loafing, and social relationships, in users’ digital content contribution and consumption decisions.
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 30 de septiembre de 2024 |
| ISBN13 | 9789819967391 |
| Editores | Springer Verlag, Singapore |
| Páginas | 196 |
| Dimensiones | 150 × 220 × 10 mm · 324 g |
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