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Branding without Permission : How Gen Z is Transforming Marketing as We Know It Kyle Duford
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Branding without Permission : How Gen Z is Transforming Marketing as We Know It
Kyle Duford
A practical guide to building a modern brand that can effectively engage a younger, digital-native Gen Z audience by staying authentic, engaging communities, and adapting to cultural trends. From Nike to Netflix, Duford uses real world case studies from some of the most well-known brands today to illustrate key branding concepts and break down both successful and unsuccessful marketing approaches. Each chapter contains actionable frameworks to construct a successful brand strategy, including a diagnostic tool to assess your brand’s situation, a step-by-step decision matrix, and a branding implementation roadmap.
Marketing leaders and brand builders will come away with the confidence to abandon traditional approaches and instead embrace the transparency, strategic rule-breaking, and community co-creation that better speaks to a new generation.
| Medios de comunicación | Libros Hardcover Book (Libro con lomo y cubierta duros) |
| Pendiente de lanzamiento | 8 de julio de 2027 |
| ISBN13 | 9798216464426 |
| Editores | Bloomsbury Publishing Plc |
| Páginas | 224 |
| Dimensiones | 150 × 220 × 20 mm · 482 g (Peso (estimado)) |
