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Global Perspectives on Soft Power Management in Business
Global Perspectives on Soft Power Management in Business
A comprehensive exploration of the impactful role of soft power in influencing socio-economic dynamics. In today’s interconnected world, soft power drives economic growth through the dissemination of beliefs, cultures, shared norms, and popular trends, creating a country’s brand image.
360 pages
| Medios de comunicación | Libros Hardcover Book (Libro con lomo y cubierta duros) |
| Publicado | 9 de octubre de 2023 |
| ISBN13 | 9798369302507 |
| Editores | IGI Global |
| Páginas | 360 |
| Dimensiones | 291 × 226 × 40 mm · 1,59 kg |
| Editor | Kankaew, Kannapat |
