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Building Strong Brands and Engaging Customers With Sound
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Building Strong Brands and Engaging Customers With Sound
Opens a sonic gateway into the historical evolution of sounds in branding, uncovering the roots of sonic branding and its evolution alongside technological advancements. From linguistics and verbal sound symbolism to the semiotics of sounds, chapters provide a comprehensive understanding of the multidimensionality of sound.
300 pages
| Medios de comunicación | Libros Hardcover Book (Libro con lomo y cubierta duros) |
| Publicado | 25 de marzo de 2024 |
| ISBN13 | 9798369307786 |
| Editores | IGI Global |
| Páginas | 267 |
| Dimensiones | 150 × 220 × 20 mm · 716 g |
| Editor | Jaskari, Minna-Maarit |
