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AI Innovation in Services Marketing
AI Innovation in Services Marketing
Endeavors to equip readers with an understanding of how AI is not just a tool but a force driving profound transformation in services marketing. Through a lens focused on real-world examples and insightful case studies, it illuminates the impact of AI on productivity and customer experiences.
300 pages
| Medios de comunicación | Libros Hardcover Book (Libro con lomo y cubierta duros) |
| Publicado | 13 de mayo de 2024 |
| ISBN13 | 9798369321539 |
| Editores | IGI Global |
| Páginas | 299 |
| Dimensiones | 150 × 220 × 20 mm · 771 g |
| Editor | Correia, Ricardo |
| Editor | Venciute, Dominyka |
