Mariano LaFontaine

Complete Guide To B2B Content Marketing Mariano LaFontaine

Content marketing is the practice of producing and distributing content in order to increase brand awareness, traffic, leads and sales for business-to-business companies. B2B content marketing, or business-to-business content marketing, can be very challenging, and it's only going to become more so in the coming years (if such a thing were possible). That's why we wanted to create a seriously comprehensive, detailed guide to content marketing for B2B-focused businesses.

In this book, You'll learn:
- A process for planning content strategy and selecting promotional tactics most likely to have the greatest impact in your market
- How to produce relevant content that can stand the test of time
- Methods for repurposing content across multiple formats and platforms
- Ways to engage stakeholders and turn them into active content contributors