Murray Wiand

Cross-Sale Murray Wiand

Upselling is the practice of encouraging customers to purchase a comparable higher-end product than the one in question, while cross-selling invites customers to buy related or complementary items. Though often used interchangeably, both offer distinct benefits and can be effective in tandem. If you want to make your insurance agency successful, then the two mentioned factors are very beneficial. This is a useful book for folks looking to grow their existing book of business, or anyone starting out in the insurance business. This book will present how to: -Use your existing resources to make more sales and money.
-Retain more customers and increase customer loyalty.
-Provide great customer experiences.
-Set up practical systems that work to support your agency's goals.
-Increase the value of your business!
-Develop habits that consistently produce successful results.
-Position yourself for increased output using sales scripts.
-Get past slow growth by looking at the big picture. Never give up.