Lavonia Hummell

Business In Asia Lavonia Hummell

This was a fantastic book that has researched companies based in Asia and their marketing methods. In a world where businesses have gone online and it's easy to cut and paste business models, we need to understand that cultural consideration is necessary when landing businesses on foreign shores. With respect to Asia, the region is not just one block of sameness, but each country has its own culture, generational preferences, and business etiquette.

In this book, you will discover:
- Introduction
- Understanding Asia
- The T. R. U. S. T. System
- Trust
- Relationships
- Up-close
- Shake-up
- Talent

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