Dr Mariam Noronha

Elements of Marketing Management Dr Mariam Noronha

A Student friendly book suited to the Indian Classroom. This book has been written primarily for students and teachers of commerce at the undergraduate level (B. Com. & B. B. A) and postgraduate students of management (MBA). However, it can be recommended for other postgraduate management courses . It can be used as ready reference by students of any other discipline to get an idea about the basics of Marketing. Written in simple, lucid language it has a number of practical examples and case studies to facilitate understanding and engage readers. It is good preparatory material for teachers of Marketing. Contents- An Introduction to Marketing ManagementMarketing Planning and StrategyMarketing Research and Consumer Behavior