Johnny Ch Lok

Can Marketing Influences Organization Behavior Johnny Ch Lok

Critically evaluate methods that mobile phone companies could use to assess buyer's likely response to new features, such as video on demand. Mobile phone is a product to satisfy customers' verbal communication needs during who leave home to need to communicate with anyone urgently . Mobile products are only bought for the verbal communication benefit. In other words, a mobile phone product is of value to someone only as long as it is perceived as satisfying some extra need, instead of verbal communication, such as watching video demand from internet when people are sitting on buses, or trains, or drive cars to watch video entertainment from their mobile phones. So, a mobile phone can be a material product, it can also provide an intangible service, such as verbal communication and watching video or sending email from internet by an 3G or 4G telecommunication fast speed internet service provision channel when who leave their home, who can also enjoy to watch video and call anyone and send email such as staying at home. However, mobile phone is a high level of emotional involvement communication product by the buyer due to there are many different and similar style of mobiles to provide to customers to choose to buy, so I think the mobile phone can provide watching video from internet feature is prefer to buyer to choose more than the mobile phone can not provide watching video from internet, even it's price is more than the non video watching mobile due to young people like to watch video instead of going to cinemas to see movies, it is possible who have no time or who feel movie tickets prices are expensive. Mobile phone is low level of accessible product, due to buyers can use home telephone when who stay at home or who can use any restaurant phone if who is walking on the street, it's location is near to restaurants. Mobile phones are shopping goods, due to consumers generally put a lot more effort into choosing shopping different style of mobiles to buy. Their evaluation include price, credit facilities, guarantees, after sale service, email or video entertainment from internet service. Different brands of mobile products are distributed through fewer retail outlets and therefore there is likely to be a higher margin for the retailer. Customers are usually willing to travel to an outlet to find a brand style of mobile, rather than expecting it to be available on their doorstep. Large amounts of money may be spent on advertising to develop strong brands, such as 3G and 4G telecommunication provision service to watching video or sending email from mobile internet. In fact, mobile product needs to provide intangible service, such as verbal communication, watching video, sending email. Hence, many mobile users ought prefer to buy the brand of mobile company which can provide these kinds of services because who feel these services are whose basic needs, specially the students like to use mobiles to watch video entertainment or working people like to use mobiles to send email to their offices to keep communication when who need to leave offices to work outdoor. However, watching video on mobiles is one new idea to focus of whether who need this service, it can be unclear who the customer is and it can be difficult to conceptualize the exchange that takes place between the provision video watching service of mobile buyer and the mobile seller of the idea. Hence, mobile phone companies need to do market research to evaluate who are the preferable ages segment group and what factors which will cause who do not choose to buy their mobile brands of watching video mobile products. Mobile phone industry is a product innovation industry. Nowadays, mobile phones have these features, such as cameras, MP3 players and web-browsing.