Johnny Ch Lok

Behavioral Economic Strategic Business Case Studies Analysis Johnny Ch Lok

Why ethical ways of thinking it is important to recognize that are raised by ethnographic research. Discuss possible alternative approaches by which marketers may learn more about youth culture. Market based trading -selling, buying and consuming has existed in our society. Human action and interaction and behaving in different roles in exchange markets and various trading situations which is a typical of consumers and market trading interplays of several actors in economic, societal and cultural contexts as well as consumer behavior and consumer culture and consumption which have close relationship. Individual youth consumer or a group of youth consumers who is described as humanistic economics where people, their values and culture are primarily analyzed. It is possible that the issues of power that can arise ethnographic research as well as it is from the consequences of simply doing research, even if the intentions are good and it is from the fact that ethnographic research marketers' knowledge system is necessarily linked to other forms of structural power ( e.g. gender, race, development, the system). The ethnographic research marketers whose emotional and power issues present in ethnographic research relationships are also acknowledged to influence ethnographic results, and this is where the key issues of using research participants for data collection comes in. Ethnographic research designs that objectify and don't include research participants in the conceptualization of the research study through to data analysis have been widely criticized by ethnographic researchers and these issues must be considered within the scope of the ethics of care. Researchers ( ethnographers) need have moral responsibilities toward research, included informed consent, confidentiality, reliability and validity. In sum, ethical guidelines and codes of conduct can be beneficial in alerting consumer researchers of ethical ways of conducting research. However, participants needed rules to be aided by researchers' own ethical reasoning in the field. The ethnographic researchers need to highlight the importance of constant negotiation of participation in the different stages of research, how participants may not be willing (due to lack of time or even personal circumstances) to help ethnographic researchers in the data analysis process and how researchers' own deadlines and academic constraints may get in the way of the idealized research process of involvement between ethnographic research participants and researchers are well to their discussed topic. In general, ethnographic researchers need to know what who need to understand about ethics, such as harm, consent, data protection etc. recap of ethical approval what it is and what ethnographic researchers need to do and what further sources of information and support need.