Johnny Ch Lok

Ecommerce Second Hand Product Sale Strategy Johnny Ch Lok

SECOND HAND PROPERTY ECOMMERCE STRATEGYWhile information avoidance is sometimes strategic, it can have immediate hedonic benefits for people if it prevents the negative (usually psychological) consequences of knowing the information. It usually carries negative utility in the long term, because it deprives people of potentially useful information for decision making and feedback for future behavior. Furthermore, information avoidance can contribute to a polarization of political opinions and media bias. The impact of smoking, for example, is at best noticeable over the course of years, while its effect on cells and internal organs is usually not evident to the individual. Traditionally, generic feedback aimed at inducing behavioral change has been limited to information ranging from the economic costs of the unhealthy behavior to its potential health consequences (Diclemente et al., 2001). More recent behavior change programs, such as those employing smartphone apps to stop smoking, now usually provide positive and personalized behavioral feedback, which may include the number of cigarettes not smoked and money saved, along with information about health improvement and disease avoidance. Predictably Irrational and Nudge alerted the public to a new breed of economists influenced by the study of behavioral decision making that was pioneered by Kahneman and Tversky's work (sometimes referred to as 'choice under uncertainty'). The psychology of homo economicus-a rational and selfish individual with relatively stable preferences-has been challenged, and the traditional view that behavior change should be achieved by informing, convincing, incentivizing or penalizing people has been questioned (Thaler & Sunstein, 2008). The field associated with this stream of research and theory is behavioral economics (BE), which suggests that human decisions are strongly influenced by context, including the way in which choices are presented to us. Behavior varies across time and space, and it is subject to cognitive biases, emotions, and social influences. Decisions are the result of less deliberative, linear, and controlled processes than we would like to believe. Hence, such as this property market case, if the property developer can not provide more property advertisement to the property buyers to receive to let them to feel whether what benefits or enjoyment benefits that they can enjoy after they lived the property developer's houses to live. Due to lacking clear property information message to let many property buyers to know the property developer's property sale advertisement from property magazines, newspapers, TV, wesbite etc. channel. Then, it will influence the property developer's houses, they won't be many property buyers' choices, before they make final property purchase decision at the moment. So, property market purchase need desire change will be influenced by the time and space external unpredictable factor, such as visa card promotion, unemployment ratio rises up or falls down, the property advertisement attractive effort etc. unpredictable factors to excite any property buyers' living need desire in any time indirectly.