Johnny Ch Lok

Why Do Consumers Make Consumption Johnny Ch Lok

The consumer and consumer purchasing behavior are an important area of interest of many scientific disciplines. The process of economic decision making as well as consumption choices are connected with wider human activities. The terms of both consumer individual attitudes and group social behavior will influence group social behavior will influence consumer individual final consumption decision in every consumption choice process. Thus, behavioral economy method can predict consumer behavioral changing, it can apply these sciences to research, includes sociology, psychology, anthropology, operational research, decision theory etc. different literature research aspects. I assume that businessmen can apply behavioral economy method to predict market changing behaviors successfully if they own behavioral economy knowledge. In this part, I shall concentrate on explain how the perception of the economic man's behavior ( including consumer choice) is applied to predict market behaviors. After explaining the concept of consumer as an economic man, the nature and complexity of consumer behavior are discussed to below different industries' marketing behavioral changing every case studies in US or UK countries. Why is consumer as an economic man? IN behavioral economy view point, the concept of answer is one of the fundamental concepts in economics because the consumer is the case market participant along with the producer. In general, lecturers define the consumer in various ways, but in behavioral economy view point, consumers mean economy man. Because who will compare cost and benefit to any product or service to decide to choose to buy the product or consume the service. Consumers are as "economic man", who will make own subjective preferences ( tastes), habits and traditions and existing objective constraints ( i.e. disposal income) market prices of products and services in order to satisfy whose needs to a maximum degree and in the most rational way. Thus, economic man means consumers need to make psychological mind to decide whether who either prefer to buy this product or another product or prefer to consume this service or another service more suitable.