George Musonda

Markets at Crossroads George Musonda

Markets at Crossroads is a well thought through expose of insights that guarantee enduring success in the marketplace. This book was birthed following years of analytical exploration and observation of unique market trends in various social settings around the world that also witnessed the invasion of the global marketplace by one of the deadliest global pandemics in the history of human existence - the CORONAVIRUS DISEASE outbreak. It therefore encapsulates real life changing principles that engender the practice of attested marketing approaches that, one would be right to submit, have been observed to inspire markets resuscitation over the years. The book is not only an important toolkit for inspiring emerging entrepreneurs to reach out for stars in their enterprise endeavors; it is also an important instructions manual for governments and other institutional leaders. This book provides unequalled guidance on marketing management related policy formulation and it inculcates corporate enterprise protocols that are vital in restoring markets seen to be traversing economic crisis cross points. Therefore, principles imbedded herein should enable decision makers to coach upcoming enterprise enthusiasts to move forward, thereby cultivating in them a true passion for entrepreneurship. Principles have also been set in way that inspires decision makers to self-introspect, thereby enabling them to redefine the essence of disaster preparedness and mitigation in the face of marketplace maiming socioeconomic doldrums