Edward Olsen

The Art of Movie Marketing Edward Olsen

This series of books is designed for film fans, memorabilia collectors, film and marketing students, librarians and historians. These books, are visual reference guides to the best examples of movie marketing through the years. We will look at movie production companies, and their films with a heavy focus on the marketing materials, and promotions created to support each one. In many cases the promise of the poster, pressbook and trailer delivered more entertainment than the film itself. Each film will be represented in full color, with restored images of posters, rare pressbooks and behind the scenes photos. Each film highlighted will also include production information, reviews, and box office information when available. When deciding what studio to start with, American International Pictures (AIP) in the 1950's" was the overwhelming winner as the choice for the first volume in our series.. AIP was one of the first production companies that would start movie production with a title and the "movie poster art" to sell a film before it was even shot! Now that is great movie marketing! Movies Covered in Volume 1: AIP: 1954-1957 - "Fast and Furious" 1954, "Beast with 1,000.000 Eyes" 1955", Day the World Ended" 1955, "Phantom from 10,000 Leagues" 1955, "The She Creature" 1956, "It Conquered the World" 1956, "The Undead" 1957, "Voodoo Woman" 1957. Break out the DVD's, cook some popcorn and enjoy this great companion book! See which is better the "Movie or the Marketing!"