Talal Lahlou

Competitive intelligence for small businesses Talal Lahlou

Major works on CI focus on expensive and complicated processes and techniques that cannot be relevant for a business of 5 people. To date theory focuses more on models than the implementation of models, and the analyses remain too complex for small businesses' managers. It is evident that the amount of literature available for this topic is still insufficient. The situation is moving but very slowly. CI for small businesses has to benefit from specific analyses. Theory is very poor in analysing specifically small businesses fitting competitive intelligence models. This book adopts multiple perspectives, amongst which sources of information, process of utilisation of this information, the link between information and the process, and a clear implementation process and model. The structure of this book will naturally emphasise on the practical aspects in a synthetic way, to allow managers implementing clear and structured steps to get quickly forward in their market.