Matt Lashley

Free and Low-Cost Online Promotional Techniques: for Self-publishers of Kindle and POD Paperbacks Matt Lashley

When you write a book and self-publish, you are not just a writer but also a publisher. This means you are a business owner, and there are things you need to do that are not related to writing. This is an uncomfortable part of self-publishing for many writers, and the truth is that many are not cut out to do this type of work. But do it you must. The most important aspect of self-publishing is marketing, and a successful self-publisher can easily spend as much time doing promotional work as writing a book. Of course, there are many ways to market a book, and most of them cost money. The chances are you don't have a lot of money to spend on advertising, but there are many things you can do to promote your book that cost little or nothing, other than your time. And this type of promotion is where you want to start. You will learn more about your readers, what attracts them to your book, and how best to reach them. And these lessons won't be expensive, the way many paid advertising campaigns can be. This book will teach you all of the best free and low-cost promotional techniques for your books, and all of it can be done right from your computer.