Ricky Ginsburg

When Life Gives You Beef, Make Burgers Ricky Ginsburg

Based in San Francisco and set in steakhouses and hotel rooms across the country, "When Life Gives You Beef, Make Burgers" is a cook's tour of struggles between a husband and wife who are trying to keep home and office separate and their love life on track. His out of control ego as CEO of the nation's largest steakhouse chain has brought their marriage to the crossroads of crisis but she's the one holding the maps. The insatiable ego belongs to Paul Bannister who, as a 350-pound high school senior, left New Jersey in 1987 in search of food, fortune, and love. Eating competitively across the country, he found all three...in excess. The story begins thirty years later when the wealth, the unlimited food, and marriage to a woman who is seeking to be his equal in all respects have opened the doors to discord and disenchantment. Despite having world-class culinary talents, his desire for domination has tainted Paul's ability to separate business and love, power and patience, and it now threatens to unhinge their perfect life and destroy his empire.