Johnny Ch Lok

Enterprises Developed Countries Strategies Johnny Ch Lok

To what extent can the principles and practices of brand management used for fairy liquid be applied to other goods and services, such as televisions and package holidays?I think the brand management principle used for P& G brand, fairy liquid soap products sale which is more similar to apply to any television brands management products sale. Otherwise, the brand management principle uses for P& G brand, which is not more similar to apply to any package holidays travel services. Firstly, televisions and liquid soaps which have similar characteristics, such as they are products and it can be touched, seeing it existence and they are needed to launch to adopt consumers' taste, e.g. consumers link to accept to use liquid soaps more than bar soaps popularly as well as consumers like to watch colorful and clear image of televisions more than black and white image of televisions. Hence, any soaps and televisions companies which need to launch high technological televisions or more health ingredients of soaps to satisfy consumes' needs seriously if which wanted to build their brands famously and which wanted to retain old consumers and attract more consumers to buy their products in this skin care and television entertainment markets. Otherwise, if some companies did not continue to launch their television or soap products. I believe these companies brands will be not popular, even consumers will forget their brands existence due to other companies continue to launch their televisions or soaps to build strong brands in those skin care and television entertainment both product markets competitively. Anyway, any one travel agent's package holidays travelling service is not similar to P& G brand fairy liquid soap products characteristics. Due to package holidays travelling services which can't be touched and can't be seen, the package holiday visitors who can only feel the travel agency whether whose travel journey itinerary arrangement, e.g. travelling destination, travelling date and time, travelling living apartments, hotels, restaurants, leisure activities, air tickets prices, airlines choice etc. whether this package holidays travelling is suitable to him/her only or whose family or whose friends with her/him together. The most importance, package holidays travel services are not similar to soap or television products which need to often launch whose skin care and seeing entertainment products to adopt consumers' needs. Although, the travel agencies sometimes need to reorganize new travel journal itinerary, e.g. seeking England, United States fresh and unique travelling places or cheap hotels who travelers choose popularly. But, travelling industry is seasonal period leisure business, it means that public holidays will have many consumers. Hence, basically, the seasonal periods are limited to travel agencies to build whose brand easily. It means that the client numbers are influenced by the seasonal periods, their numbers will not have much changing, even the travel agent often spend much effort and time to seek any new and unique travel journey itinerary holidays package. Although, travel agencies do not need to spend much money to invest to launch its package holidays travel arrangement service. But, they are existence in one competitive travel market. Every travel agent package holidays travel service price is controlled by the seasonal period whether the period is holiday or is not holiday and what the travelers' feeling to the country, e.g. safety extent, shopping places and prices extent, air ticket prices extent, accommodations and restaurants prices extent.