Johnny Ch Lok

Learning to Service Market Consumer Behavior Johnny Ch Lok

?Why route choice can influence passenger behavioural choiceUsually, the busy time passengers will regard the route choice as a coordination problem to influence them to choose to catch which kinds of transportation tools. The route choice is as an opportunity costs to influence any busy time passengers to decide to choose to catch which kind of transportation tool which is the best right choice in the right time among of them. In the short time, for example, it seems any busy time passengers will choose to catch bus to substitute MTR underground train transportation tool, due to who feels the bus can arrive any destinations to compare other kinds of transportation tools in the most short time. However even if the MTR can either charge cheaper ticket fare to sell full day or charge discount ticket fare to sell in the busy ( peak) time to compare to bus fare. It is possible that the busy time passengers will still choose to catch bus, if between the bus terminal and the another bus terminal that distance is the shorter time route to spend time to arrive destination to compare between the MTR terminal to the another MTR terminal arrival time . Also, although the busy time passengers will feel to enounter traffic jam to influence sitting or waiting bus time to be longer time in possible and who also feel MTR can avoid traffic jam problem. However, usually any busy (peak) time passengers will feel the chance of traffic jam occurrence will be less. So, the short bus route choice is more potential factor to influence the busy (peak) time passengers still to choose bus to catch. However, if anyone wants to investigate results of day-to-day route choice which can be transferred to more realistic environment. It is necessary to explore individual behaviour in an interactive experimental set up to ensure busy (peak) time passenger transportation behavioural choice. For example, a passenger has a choice between a main road (M) and a side road (S) for travelling from (A) to (B). (M) is faster if (M) and (S) are chose by the same number of passengers. So, this method can be researched whether MTR terminal station is located at the main road (M) or the side road (S) where is more suitable to accept to passengers generally.?Why trip time reliability and crowding factors can influence MTR passenger choice. Other problem is MTR busy (peak) time's crowding in public transportation occurrence of MTR underground train transportation tool is becoming a growth to concern as MTR demand growth at a busy (peak) time. To capture the MTR passengers benefits with reduced crowding from improved MTR public transport service and image. It is necessary a identify the relevant dimensions of crowding that are meaningful measures of what crowding means to MTR passengers.