Marcello Pen

Acknowledgment! The #1 secret to command respect from your customers and how to spot an asshole from a good one. Marcello Pen

Make no mistake, this isn't a guide on how to be diplomatic with your customers, how to schmooze them or how to conquer them, if you picked up this book because of that, drop me now!


This is about handling and dealing with all types of customers that will come your way without kissing their boots, without letting them step over you and your dignity. It is about gaining their respect. It is about spotting the asshole customer and the time waster.


Do you deal with customers?


It does not matter if you are Jeff Bezos, Elon Musk or if you are just starting, a freelancer, self-employed, a waiter, a small business, etc., if you wish to know how to command respect from your customers, this will be helpful to you!


ACKNOWLEDGMENT is the #1 secret and the most important in understanding and profiling your customers and people for a successful business relationship; and why not? You can apply this method to your life as well.