E Scott Fruehwald

Why President Trump Wouldn't Concede, Why Robinson Cano Took PEDs, and How Advertisers and Social Media Manipulate Us E Scott Fruehwald

Why wouldn't President Trump concede the 2020 presidential election? Why did Robinson Cano and Lance Armstrong take peds? Why doesn't sexual harassment training work? How do advertisers and social media manipulate the public? The answer to all these questions is cognitive biases. Brain biases clog up our thinking and allow us to be manipulated by others. The human thinking process is imperfect. The brain evolved. Parts of our brains today are remnants of the brains our early ancestors had, brains which had developed to survive under very different conditions from today. These remnants produce cognitive biases-ways of thinking that are different from reality. Individuals need to overcome their cognitive biases in order to think more clearly and avoid being manipulated by others. I have written this book for anyone who wants to understand cognitive biases and begin to overcome them.