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Digital Political Marketing in Africa: Branding, Elections, and Social Media in a Disrupted Age
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Digital Political Marketing in Africa: Branding, Elections, and Social Media in a Disrupted Age
Tracing the evolution of digital political marketing across Africa, this book unpacks new technologies and approaches to political campaigns and their influence on elections.
| Medios de comunicación | Libros Hardcover Book (Libro con lomo y cubierta duros) |
| Pendiente de lanzamiento | 21 de enero de 2027 |
| ISBN13 | 9798765143933 |
| Editores | Bloomsbury Publishing Plc |
| Páginas | 320 |
| Dimensiones | 150 × 220 × 20 mm · 503 g |
| Editor | Chibuwe, Dr. Albert (Midlands State University, Zimbabwe) |
| Editor | Munoriyarwa, Allen (Walter Sisulu University, South Africa) |
