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The Consumer Insights Handbook: Using Audience Research to Make Smart Decisions Coombs, Danielle Sarver (Ravensbourne University London, UK) 2.º edición
The Consumer Insights Handbook: Using Audience Research to Make Smart Decisions
Coombs, Danielle Sarver (Ravensbourne University London, UK)
Researching audiences is a dynamic and intellectually challenging process that celebrates innovative approaches to consumer desires, needs, and behaviors. Whether you are working on a brand, product, or a strategic campaign, successfully reaching your target audience and meeting your objectives requires good research.
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 9 de julio de 2026 |
| ISBN13 | 9798881807474 |
| Editores | Bloomsbury Publishing PLC |
| Páginas | 304 |
| Dimensiones | 179 × 254 × 21 mm · 612 g |